Next Year in Jerusalem
Photo by: Ariel Jerozolimski
Meseznikov, US Evangelicals push for tourism boom
By E.B. SOLOMONT, JERUSALEM POST CORRESPONDENT
20/12/2009 14:04
Multi-year campaign targeting both Jews and non-Jews to include a $38 million marketing budget.
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NEW YORK – Israel’s Tourism Ministry is joining forces with a major American Evangelical movement to boost travel to the Jewish state.
The partnership, with United Christians for Israel, comes amid a major tourism push outlined by Tourism Minister Stas Meseznikov during a recent visit to the United States. The multi-year campaign, which targets both Jews and non-Jews, will include a $38 million marketing budget – more than twice last year’s budget.
The US is Israel’s “No. 1 source country for incoming tourism,” Meseznikov said. “The segmented, focused and intensive marketing activities of the Tourism Ministry will lead to a slowing down of the decrease in tourism and a return to an increase in incoming tourism next year.”